a simple sentence.
One day, Phaedra looked at me and said, “I want to open a coffee shop.”
My first reaction was confusion, we didn’t have coffee shop experience, and we definitely didn’t have the traditional path into this industry. But she smiled, laughed, and reminded me that drinking coffee multiple times a day had to count for something.
That moment turned into a conversation, and that conversation turned into a vision.
We’re Zeke and Phaedra, a husband & wife building Night Roller Coffee from the ground up. What began as a shared love for coffee quickly became something much bigger: a dream to create a space that feels joyful, nostalgic, and unforgettable.
Why Night Roller
The name Night Roller comes from the feeling we wanted to create.
To us, Night Roller is more than coffee, it’s a mood. A little escape. A place that feels nostalgic in the best way, like stepping into a dream world where life slows down and the pressure of tomorrow fades for a while.
That feeling inspires everything we do:
the all-pink design
the Y2K-inspired details
the music, branding, and energy
the way we treat every customer who walks up to the trailer
We built this brand to remind people not to take life so seriously, to enjoy the moment, lean into the vibe, and have fun with it.